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By Andrew Ciccone | Published | No Comments
What You Need To Know. Nearly a third of all Americans use their smart phones as their primary portal to the internet (Pew Research Center, 2014). As much as two-thirds of time spent browsing on their smart phones is spent on social media sites. Marketers are spending anywhere from 1 to 10 hours per week on social media marketing.
Digital marketers rely on three criteria for targeting prospects for social media advertising:
The primary benefit of social media advertising is the increased brand recognition. Social media provides marketers with valuable information on what your customers are interested in and how they behave.
Facebook is the largest social media platform, in fact it hovers around the number 2 or 3 search engine world wide as well. Google+ may very well surpass Facebook on “social sharing” in a few years.
Facebook Facts:
Twitter’s cost per engagement is best when ad campaigns target users by their personal interests (Kinetic Social 2014 Q3).
Twitter Statistics:
Twitter continues to make changes to make the platform more engaging and business friendly.
Every media campaign needs killer content and smart, savvy strategy. Start with the marketing objectives and strategies.
Media Plan Overview
Branding / Creative
Summary
Smart phone penetration continues to rise, people are searching mobile these days. Make your ads visual and engaging. Videos and photos both outperform heavy text ads.
Be sure to respond to inquiries in real time, not days but hours. At the end of the day, analyze your response rates, make adjustments to headers, images, body copy and continually test, test, test. Sign up for our Crash Course In Digital Marketing to take your business to the next level.
Sources
Social Media Examiner. (2014). Social Media Marketing Industry Report.
Bullas, J. (January 17, 2014). 22 Social Media Facts and Statistics You Should Know in 2014. JeffBullas.com.
Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.
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