Scaling your business is a dynamic process that requires careful planning and strategic decisions. Growth brings both opportunities and challenges, making it vital to approach expansion with a clear, well-structured plan. Each step you take should be aligned with your long-term vision, ensuring that your business can adapt and thrive in a competitive landscape. A…
Steps to Creating Content with Hudson Valley Media 1. Research a. Look for reputable sources (.gov and .edu are great choices) b. Take notes on paper, never copy and paste text from other sites 2. Write a. Write article freely, in your own words, from the notes you’ve written b. Stay consistent with tone and…
The importance of a strong and adaptable Business website cannot be overstated when it comes to a business’s resilience and expansion. Beyond facilitating smooth operations, making adjustments and optimizations to your website equips it to thrive in challenging scenarios. Today, Hudson Valley Public Relations will explore several crucial strategies for refining your website to maintain…
via GIPHY There are questions that can Kickstarter or kick-start the conversation regardless of who your guest is and smart tips on how to create engaging conversations. RESEARCH ‘What do you do’ and ‘Tell me about yourself ‘ don’t dig deep enough to create a compelling narrative. HAVE A SIGNATURE OPENING & CLOSE You can…
Behavioral Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions and shares. Behavioral Analytics gets to the Why. There are five major behavioral types aka the five-factor model: 1. Conscientiousness — Efficient, well-organized, dependable, and self-sufficient. They prefer to plan things in advance and aim for high levels of accomplishment….
Leveraging Social Media Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message to your prime prospects, amplifies what the firm specializes in, making the process of business development more efficient and effective. “Every social media post should…
During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed. Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In…
What NOT to do in times of crisis. The Government has proclaimed that the COVID-19 outbreak in the United States constitutes a national emergency. The Center for Disease Control has recommended that the public take precautions to stay safe and keep others safe, including washing their hands regularly, staying home when sick, covering coughs and…
The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is critical. Crisis Communication Plan 1….
PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your crowdfunding campaign, those relationships will be with the public at large who are potential backers as well as members of the media – TV, Radio, Print, and Online.
