via GIPHY There are questions that can kick-start the conversation going regardless of who your guest is, and smart tips on how to create engaging conversations. RESEARCH ‘What do you do’ and ‘Tell me about yourself ‘ don’t dig deep enough to create a compelling narrative. Due diligence is critical […]
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Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka the five factor model: 1. Conscientiousness — Efficient, well-organized, dependable, and self-sufficient. They prefer to plan things in advance and […]
Leveraging Social Media Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message to your prime prospects, amplifies what the firm specializes in, making the process of business development more efficient and effective. […]
During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed. Technology now delivers an on-demand world that can stream or purchase most anything […]
What NOT to do in times of crisis. The Government has proclaimed that the COVID-19 outbreak in the United States constitutes a national emergency. The Center for Disease Control has recommended that the public take precautions to stay safe and keep others safe, including washing their hands regularly, staying home […]
The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is […]
PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your crowdfunding campaign, those relationships will be with the public at large who are potential backers as well as members of the media – TV, Radio, Print, and Online.
Facebook has announced that major changes are coming to the social platform—specifically, a de-emphasis of branded content in news feeds.
How well does your website work—really work—for people that visit it? Have you ever even thought about what’s happening to those on the receiving end of all your design and content choices?