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Behavorial Analytics Goes Beyond Google Analytics

Behavorial-Analytics-

Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka the five factor model: 1. Conscientiousness — Efficient, well-organized, dependable, and self-sufficient. They prefer to plan things in advance and aim for high levels of …

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Public Relations

How to Make It Rain: Social Media Marketing

Leveraging Social Media  Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message to your prime prospects, amplifies what the firm specializes in, making the process of business development more efficient and effective.  “Every social media post should …

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Public Relations

Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally

Adaptive Sports hosted their first Inclusion Walk in Middletown early this month celebrating the thirty year anniversary of the American with Disabilities Act.  All members of the community joined the organization’s physically disabled athletes for a day of socialization, recreation, and fitness. The group navigated Middetown’s Davidge Park, one of Middletown Park and Recreation’s 13 …

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Market Research Mobile Marketing Public Relations Social Media

Media Consumption 2020: Pivoting To A Digital World

During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed.  Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In …

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Public Relations

Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed

The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is critical. Crisis Communication Plan 1. …

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Market Research Mobile Marketing Press Release Public Relations

Here are some basic guidelines for Crowdfunding from a legal perspective . . .

Crowdfunindg PR

PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your crowdfunding campaign, those relationships will be with the public at large who are potential backers as well as members of the media – TV, Radio, Print, and Online.

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Press Release

Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour

#artsmidhudson

Discover unique fine art and craft on the Gardiner Open Studio Tour (GOST) June 9-10, 2018 throughout the art community located in Gardiner, NY.

This year’s tour will feature 22 Artists offering new work and new experiences.  Preview their work, their bios, the tour map, and the local sponsors at www.GardinerOpenStudioTour.com.

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