A Unified Brand Message: The Art of Storytelling
The Power of Storytelling: To establish a coherent brand voice, your company must create a coherent brand message. Storytelling can be the key to this seemingly difficult task.
Category: Branding
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Brand Voice: What does your brand sound like?
Everything that is said and done defines the brand voice.
Bird Brain: Understanding Twitter Analytics
Where to find Twitter Analytics and What They Mean
Media Alert: HVPR releases Growth Hacking White Paper
Your content must align with you brand and its values, be relevant to your industry, be original
and useful to your target and beyond.
An Insightful Conversation About How Companies Should Approach the Rebrand Process
Ready for a serious talk about rebranding? Let’s go.
The Subconscious Effectiveness of Negative Campaigning
We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.
Take Advantage of Branding Opportunities During a Reputational Crisis
A little known fact about branding is that there are certain periods during people’s lives when they switch their brand loyalty.
TED Talks: The Importance of Digital Storytelling
We must shift our narrative away from selling and simply pushing the message out, to creating a conversation within the context of the crowd.
Growth Hacking Guide: Taking It To The Next Level
Growth hacking is a marketing technique used by businesses to garner engagement, awareness, and ROI.
Content Marketing – Social Curation
Curating content provides an alternative that combines the best of both worlds while keeping the consumer interested.