Growth Hacking Is A Powerful Tool To Jump Start Your Business
By Amber Smith, Marist College Intern
What is growth hacking?
Growth hacking is a marketing technique used by businesses to garner engagement, awareness, and ROI. Growth hackers use SEO, analytics and social metrics and content marketing to achieve their business goals. This technique is low-cost due to the use of viral marketing and social media to market a business / brand instead of traditional paid advertisements.
Top Growth Hacking and Engagement Tactics
Whether your business is a small start-up or a well-known brand these growth hacking tactics will help take your business to the next level:
1) ENGAGE.
In order to be successful and garner a trusting, loyal and interactive consumer base you must constantly be engaging with your audience and beyond. Interact with those who comment, post, like, share, retweet and favorite. Keep the conversation fluid and relevant. Through consistent, friendly and informative engagement your audience and prospects alike will be able to relate more to your business and a level of trust will be established.
2) SHARE.
All content you create should be shared on your blog, website and across your social media sites in order to boost your visibility and increase engagement.
3) OPTIMIZE.
Use keywords in headlines, subheads and throughout posts. Be sure also to add a meta description that reflects content and keywords accurately. Don’t forget to use hashtags when appropriate and tag your YouTube videos.
4) BE MINDFUL OF TIMING.
It is best to post during the work week in the morning or evening. Social media platforms offer analytics as well apps that will help you to determine when is the best exact time to post based on data collected from your followers and subscribers.
It is also wise to be mindful of how many times you post. Facebook and LinkedIn are different from Twitter and Pinterest with the amount of posts that can go out in a day or week. Know your medium and how the people using it respond to content.
5) OBSERVE.
Take the time to listen to the competition and those in your industry. Be sure to take note of what seems to be working successfully and what has failed to work.
6) MEASURE.
Use analytic tools to see your progress via your website and social media platforms. Analytic tools will let you know what is working and what is not specific to your business.
7) IT’S ALL ABOUT YOUR CONTENT.
Last, but certainly not least is to be unique, relevant and informative in your content. Your audience will not engage with your business if the content you are putting out is dull, inconsistent or irrelevant. Your content must align with you brand and its values, be relevant to your industry, be original and useful to your target and beyond.
To learn more about digital media give us a call at 845.202.7087 or visit our website http://hudsonvalleymedia.com and schedule a free consultation with one of our experts today.
Sources:
Smith, A. (June 24, 2013). “Add youtube to your marketing strategy to gain a brand advantage.” Hudson Valley Public Relations.
Smith, A. (June 8, 2013). “Grow your business with google plus.” Hudson Valley Public Relations.
Smith, A. (June 10, 2013). “Market your pinterest account to garner engagement.” Hudson Valley Public Relations.
To learn more check out these great articles on how to growth hack across social media platforms:
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