By Andrew Ciccone | Published | No Comments
Special to Hudson Valley Public Relations by Jalana Fuller, Dutchess Community College Intern
Snapchat is a photo-sharing app with an unique and alluring feature, the pictures and videos posted disappear after a certain amount of time. With Snapchat you can adjust the amount of time you want the video or photo to be viewed from five to ten seconds.
Although originally intended as an app for younger individuals to share silly pictures with their friends, Snapchat’s rise to fame has revealed its potential as a tool in the world of content marketing and advertising. Snapchat offers a personal way for consumers and brands to interact with one another. Businesses who were once oblivious to how Snapchat operated have now use it to their full advantage.
Snapchat is an ideal platform to message important content socially.
Why Snapchat is good for your business
The International House of Pancakes developed a clever photo opportunity to engage customers in just a few seconds, creating a lasting impression in their mind-set.
It has become increasingly difficult to break through and reach consumers in this high-tech, on demand, mobile world. Snapchat is an excellent social media platform to capture your consumer’s attention using sight, sound, and motion.
What to include on Snapchat:
Photos and videos are an effective way to excite and engage consumers. Visual Marketing is key. Give your brand a boost and start including Snapchat in your content marketing mix to heighten brand awareness.
For more information on content marketing visit www.hudsonvalleypublicrelations.com or give us a call at 845.702.6226 .
Sources
PhotoSource from http://www.socialmediatoday.com/content/ultimate-marketing-guide-using-snapchat-business
Semrush Blog, “How to Use Snapchat to Market for your Business” Retrieved 7/14/15 from http://www.semrush.com/blog/how-to-use-snapchat-to-market-for-your-business/
Social Media Today. “The Ultimate Marketing Guide to Using Snapchat for Business” Retrieved 7/14/15 from http://www.socialmediatoday.com/content/ultimate-marketing-guide-using-snapchat-business
Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.
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