![default img](https://hudsonvalleypublicrelations.com/wp-content/plugins/nimble-builder/assets/img/default-img.png)
By Andrew Ciccone | Published | No Comments
Special to Hudson Valley Public Relations by Jalana Fuller, Dutchess Community College
While content marketing involves strategically creating and sharing content, Curating Content allows individuals to identify, share, and contextualize quality content to a specific audience. Curation is the constant monitoring of what is being said, where it’s said, and how it’s said. Content needs to celebrate the brand values of the organization or individual. Those who curate content have become valuable sources of information without the need to create expert original content.
Lee Odden, an expert in strategic internet marketing states, “Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.”
Curate vs Create
Types of Curation
Where to Publish Curated Content
Producing original content is challenging, and is not always engaging. Curating content provides an alternative that combines the best of both worlds while keeping the consumer interested.
Here are some tips to help you become success in curating content:
Be critical of the work you curate. Curation is an effective tool in strategic marketing and can be beneficial to those who use it properly. It is important that your curation be thoughtful and targeted to maximize its usefulness.
To learn more about content curation or to discuss your marketing goals, give us a call 845.202.7087 or visit our website, http://hudsonvalleymedia.com.
Sources:
Bruce, C. Newlands, M. Content Marketing Strategies for Professionals.CreateSpace Independent Publishing Platform.
Top Rank Online Marketing Blog, “3 Content Curation Best Practices to optimize your Content Marketing” Retrieved 6/30/15 http://www.toprankblog.com/2014/11/optimize-content-curation
Digital Information World, “Content Curation Tactics and Tools to use in 2014 inforgraphic” Retrieved 6/30/15 http://www.digitalinformationworld.com/2014/01/content-curation-tactics-and-tools-to-use-in-2014.html
Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.
Hudson Valley Public Relations is proudly powered by WordPress