The Yin and the Yang of Social Media.
Social media marketing is a process:
The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Social Media should be a part of every marketing campaign. It is the most targeted medium. Tactically social media can generate favorable impressions for a modest investment.
Optimizing your online presence is accomplished with interesting and unique content, [keyword phrases] and inbound links to your site [building relationships].
- Identify the keywords and phrases [relevance] that drive traffic.
- Interact with your followers, comment on their posts, re-tweet their content and share valuable content.
- Inbound links to your site lend credibility to your brand [authority].
We consume social media like television, we read, watch videos, but in a passive way. We listen, lurk and learn. Learn the basics from our Digital Marketing Guide.