The Yin and Yang of Social Media.

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The Yin and the Yang of Social Media.

Social media marketing is a process:

  1. Assess
  2. Optimize
  3. Engage

The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Social Media should be a part of every marketing campaign.  It is the most targeted medium.  Tactically social media can generate favorable impressions for a modest investment. 

Optimizing your online presence is accomplished with interesting and unique content, [keyword phrases] and inbound links to your site [building relationships].

    • Identify the keywords and phrases [relevance] that drive traffic.
    • Interact with your followers, comment on their posts, re-tweet their content and share valuable content.
    • Inbound links to your site lend credibility to your brand [authority].

The yin and yang of social media.

We consume social media like television, we read, watch videos, but in a passive way.  We listen, lurk and learn. Learn the basics from our Digital Marketing Guide. 

Summary
The Yin and Yang of Social Media
Article Name
The Yin and Yang of Social Media
Description
The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Author
Publisher Name
Hudson Valley Public Relations
Publisher Logo

Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.


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