The Yin and Yang of Social Media.

The Yin and the Yang of Social Media.

Social media marketing is a process:

Assess
Optimize
Engage

The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Social Media should be a part of every marketing campaign. It is the most targeted medium. Tactically social media can generate favorable impressions for a modest investment.

Optimizing your online presence is accomplished with interesting and unique content, [keyword phrases] and inbound links to your site [building relationships].

- Identify the keywords and phrases [relevance] that drive traffic.
- Interact with your followers, comment on their posts, re-tweet their content and share valuable content.
- Inbound links to your site lend credibility to your brand [authority].

We consume social media like television, we read, watch videos, but in a passive way. We listen, lurk and learn. Learn the basics from our Digital Marketing Guide.

Smart Social Media Strategy: Ford Motor Company: Smart Social Media Strategy: Ford Motor Company

Andrew Ciccone July 30, 2017 Content Marketing Email Marketing Mobile Marketing Optimization Social Media 0

Engage your base to share their experiences and personalize your content. Listen to what is being said, and then strategize on how to improve your brand.

Read More
Content Marketing: Generates Traffic and Optimizes Your Site.: Content Marketing: Generates Traffic and Optimizes Your Site.

Andrew Ciccone August 1, 2017 Social Media 0

There is no better way to organically optimize your site, than content marketing. The more posts you publish, the better your chance of being found.

Read More
Clickbait: Sad Day in Hollywood… We Say Goodbye to a Legend: Clickbait: Sad Day in Hollywood… We Say Goodbye to a Legend

Andrew Ciccone May 10, 2017 Content Marketing Public Relations 0

The Oxford English Dictionary defines clickbait as: “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”

Read More
Pinteresting – How to Pin: Pinteresting – How to Pin

Andrew Ciccone July 31, 2017 Optimization Social Media 0

Pinterest: It’s easy to use, it’s functionality is simple and visual.

Read More
Media Alert: HVPR releases Growth Hacking White Paper: Media Alert: HVPR releases Growth Hacking White Paper

Andrew Ciccone February 27, 2016 Branding Content Marketing Market Research Media Advisory Mobile Marketing Press Release Public Relations Search Engine Optimization Social Media 0

Your content must align with you brand and its values, be relevant to your industry, be original
and useful to your target and beyond.

Read More
White Paper: Print Marketing in a Digital World: White Paper: Print Marketing in a Digital World

Andrew Ciccone September 30, 2016 Content Marketing 0

Hudson Valley Public Relations (HVPR) a leading content marketing agency, researched the importance of print marketing in a society that relies heavily on digital marketing. Digital is the dominant marketing practice due to speed, accessibility and cost. HVPR explains why print should not be forgotten but instead integrated into the marketing mix along with digital.

Read More
Frictionless Media: The Easier Enjoyable Experience: Frictionless Media: The Easier Enjoyable Experience

Andrew Ciccone August 3, 2016 Public Relations 0

Learn how to give your customers the fastest, easiest online experience possible with frictionless media.

Read More
Engage with your niche market no matter how obscure or esoteric.: Engage with your niche market no matter how obscure or esoteric.

Andrew Ciccone August 9, 2016 Public Relations Social Media 0

Social media enables people to self-identify others who share their values and beliefs. Engage on a personal level.

Read More