The rise of the mobile advertising and how to best use it.

MOBILE ADVERTISING

Mobile ad spending is expected to grow rapidly. International Data Corporation (IDC) estimates that mobile advertising will surge from $4.5 billion last year to $12 billion by 2015.

Develop your websites to be mobile ready, then optimize them for mobile searches. Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels. All campaigns must create content that is engaging, target your ads when mobile shoppers are in-store when they are pre-disposed to buy.

Why Mobile Advertising?

The benefit of Internet advertising is that the measurement and targeting of audiences is vastly superior to that in traditional advertising delivering highly targeted messages. Mobile is still messy, audience tracking is far more difficult.

Having said that, we do have a very good idea about the demographics of smartphone users. Shoppers can and do comparison shop online, researching varying models and consumer reviews.

Super Smart Storms
Last year’s Super Bowl is the first of many perfect storms for advertisers. Tide detergent, came up with: “We can’t get your #blackout, but we can get your stains out.” Then there was Nabisco’s Oreo that captures the moment with a tweet-off “Power out? No problem. You can still dunk in the dark.” The biscuit baker’s reward: 16,000 re-tweets and 20,000 Facebook likes. Last summer Wall’s ice cream sent advertisements to Londoners’ smartphones when temperatures climbed. When the weather cooled Kleenex tissue used Google search terms and health-service data to target ad spending to areas likely to suffer the most sneezes.

Constructing a fast and easy mobile site can be difficult since the compatibility is different and monitoring and changing must be in two different platforms. However, so much of today’s market and media are looked at and consumed on cell phones. Allowing customers to purchase products straight from their phones without having to resort back to their computers can be the step you need to increase your online market.

For more information about mobile advertising please contact us at 845.202.7087 or visit our website: hudsonvalleypublicrelations.com

Source

The Economist. May 18th 2013 |From the print edition Less guff, more puff.
Gartner.com. Technology Research. Digital Marketing Spend Report.
The Mobile Movement Study. Google April 2012.

Smart Social Media Strategy: Ford Motor Company: Smart Social Media Strategy: Ford Motor Company

Andrew Ciccone July 30, 2017 Content Marketing Email Marketing Mobile Marketing Optimization Social Media 0

Engage your base to share their experiences and personalize your content. Listen to what is being said, and then strategize on how to improve your brand.

Read More
Content Marketing: Generates Traffic and Optimizes Your Site.: Content Marketing: Generates Traffic and Optimizes Your Site.

Andrew Ciccone August 1, 2017 Social Media 0

There is no better way to organically optimize your site, than content marketing. The more posts you publish, the better your chance of being found.

Read More
Clickbait: Sad Day in Hollywood… We Say Goodbye to a Legend: Clickbait: Sad Day in Hollywood… We Say Goodbye to a Legend

Andrew Ciccone May 10, 2017 Content Marketing Public Relations 0

The Oxford English Dictionary defines clickbait as: “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”

Read More
Pinteresting – How to Pin: Pinteresting – How to Pin

Andrew Ciccone July 31, 2017 Optimization Social Media 0

Pinterest: It’s easy to use, it’s functionality is simple and visual.

Read More
Media Alert: HVPR releases Growth Hacking White Paper: Media Alert: HVPR releases Growth Hacking White Paper

Andrew Ciccone February 27, 2016 Branding Content Marketing Market Research Media Advisory Mobile Marketing Press Release Public Relations Search Engine Optimization Social Media 0

Your content must align with you brand and its values, be relevant to your industry, be original
and useful to your target and beyond.

Read More
White Paper: Print Marketing in a Digital World: White Paper: Print Marketing in a Digital World

Andrew Ciccone September 30, 2016 Content Marketing 0

Hudson Valley Public Relations (HVPR) a leading content marketing agency, researched the importance of print marketing in a society that relies heavily on digital marketing. Digital is the dominant marketing practice due to speed, accessibility and cost. HVPR explains why print should not be forgotten but instead integrated into the marketing mix along with digital.

Read More
Frictionless Media: The Easier Enjoyable Experience: Frictionless Media: The Easier Enjoyable Experience

Andrew Ciccone August 3, 2016 Public Relations 0

Learn how to give your customers the fastest, easiest online experience possible with frictionless media.

Read More
Engage with your niche market no matter how obscure or esoteric.: Engage with your niche market no matter how obscure or esoteric.

Andrew Ciccone August 9, 2016 Public Relations Social Media 0

Social media enables people to self-identify others who share their values and beliefs. Engage on a personal level.

Read More