Don’t React, Respond.
Everything you publish winds up online. Take control of your brand before the crowd does.
What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos.
“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” -Victor Frankl
Bloggers include reporters and authorities in many fields of study, don’t underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization’s press release, blogs and/or website.
Think about better ways to respond. Imagine doing them and the consequences of this. Also imagine what it would feel like to respond more in keeping with what you want for yourself.
Don’t React. Respond.
Take charge of your reputation or the crowd will.
Becker-Phelps, L. (July 23, 2013). Don’t Just React: Choose Your Response
Create the inner ‘space’ to be the person you want to be. Psychology Today.