Don’t React, Respond

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Don’t React, Respond.

Don't React. Respond.Everything you publish winds up online. Take control of your brand before the crowd does.  

What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos.

“Between stimulus and response there is a space.  In that space is our power to choose our response.  In our response lies our growth and our freedom.”   -Victor Frankl

Bloggers include reporters and authorities in many fields of study, don’t underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization’s press release, blogs and/or website.

Think about better ways to respond. Imagine doing them and the consequences of this. Also imagine what it would feel like to respond more in keeping with what you want for yourself. 

Don’t React. Respond. 

Take charge of your reputation or the crowd will.

Becker-Phelps, L. (July 23, 2013). Don’t Just React: Choose Your Response
Create the inner ‘space’ to be the person you want to be. Psychology Today. 

Don’t React, Respond
Article Name
Don’t React, Respond
Between stimulus and response there is a space. In that space is our power to choose our response. Respond, Don't React.
Publisher Name
Hudson Valley Public Relations
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Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.

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