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By Andrew Ciccone | Published | No Comments
Research & Planning
Identifying issues, key players, potential responses and content that is critical to your stakeholders.
Communications Strategy
What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos.
Bloggers include reporters and authorities in many fields of study, don’t underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization’s press release, blogs and/or website.
Tactics
Metrics
Apply the following base tracking criteria to monitor your brand:
Businesses should place more emphasis on the destination pages that they want customers to see. The best SEO in the world is useless if it directs people to low-quality content. The tradition of SEO is founded on backlinks and citations but the newer trend focuses on links within context to weed out spam. Hudson Valley Public Relations is one of the top thought leadership agencies in New York.
SOURCES
Anvil Media, Search Engine Marketing / Online Reputation Management.
Cheryl Conner. Forbes. April 28, 2013. Reputation Management: when your business is disparaged online.
Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.
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