Read every tweet – Don’t just type something up quick not look it over and then hit send. Once it is out there it is out there and if there is a mistake it can be hard to correct.
Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.
The primary benefit of social media advertising is the increased brand recognition, providing marketers with valuable information about your customers.
The internet illuminates and at the same time blurs the boundaries between transparency and privacy. How much transparency are we comfortable providing? Privacy is dead.
Retail marketing has shifted from a single physical connection point to multiple, mobile-ready devices that deliver both traditional and digital channels.