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Right Person, Right Message, Right Time, Right Device.

Our team specializes in content marketing. We create killer content, graphics and videos to deliver targeted campaigns that generate high awareness and increase market share.

Content market campaigns are developed to create and place relevant, informative content that engages consumers in conversation.

Content marketing places the right message in the right medium at effective levels of reach and frequency to excite, illuminate and move individuals to action. Content marketing provides an opportunity to engage in conversations with stakeholders. 

Channel Mapping 

Brand Style GuideSmart content marketing engages your audience and builds relationships. Start a dialogue with your customers, listen to, and answer, their concerns at every stage of their involvement with your brand. Channel mapping helps identify and engage with core influencers who can lend credibility and amplify your message.

Today everything has changed and the best thing to do is keep up with the newest mediums. The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium.

Media Planning and Media Placement

Advances in advertising technology makes the best possible return on ad-spend affordable. Our team works closely with the client, leveraging robust analytic tools — collecting and analyzing data across all integrated media channels to define clear and realistic objectives and strategies for the media planning. All media options are developed to maximize awareness. The best media rates are negotiated to effectively and efficiently reach your target audience.

Measure your Success 

In simple terms, a good return-on-investment (ROI) is the actual results divided by cost. Sometimes it is difficult to pin-point exactly what drives the business. Daily, weekly and monthly tracking reports help identify where and what is getting results.

Keep it Simple 

Social moves people and yes, social moves product. Going on-line can be daunting, confusing and costly. We provide you with the most critical information first, tell you what actions to take and explain why it is important for your business goals.

Social media should be an essential part of your marketing campaign. It is the most targeted medium. Tactically, social media can generate favorable impressions for a modest investment. SocialFlow determines the best time to broadcast messages by analyzing the conversational topics and click activity among a company’s social media following.

Simple SEO 

Optimizing your online presence is accomplished with interesting and unique content [keyword phrases], and inbound links to your site [building relationships]. Search engine marketing helps customers find you.  We identify the keywords and phrases [relevance] that drive traffic and improve your on-line presence. We interact with your followers, comment on their posts, re-tweet their content and share valuable content. Inbound links to your site lend credibility to your brand [authority]. Advances in metrics continually provide rich data offering opportunities to improve ongoing marketing efforts. Every data point can be optimized and integrated into the market mix, extending the reach and relevance of campaigns.

Andrew Ciccone is director of Hudson Valley Public Relations. His firm specializes in content marketing. He holds a BS in Marketing from Syracuse University and a MA in Corporate Communications from Baruch College.

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