After the Crisis. Damage Control.

A crisis is an emergency situation that requires an immediate response. It usually involves a short time frame, urgency, clear consequences for success or failure.

Preparing for the Crisis
The equipment was powered off, unplugged, the server backed up, your company’s assets are secure. You sent you staff home early, good.

After the Storm
The mess is cleaned up, the phone is ringing. We are back.

Now step back, assess what you learned and then make improvements to your business. It’s an iterative process, the process must be continuous. Discovery, learning and innovation keeps costs down, improves productivity and energizes sales.

People want to work for a company where there is continuous learning and where you’re encouraged to innovate and figure out how to do things better.

Damages
The company weathered the storm well, but now that the crisis is over how long, how much time, how much lost down time will your company experience?

Did you plan for after the storm?
Do you have a plan in place to win valuable market share from this disaster?

Don’t wait for the next storm.

What vital functions can you staff perform from home?
Can phone calls be re-routed to field phone calls?
Invest in a backup generator to get online quickly.

Source
http://www.forbes.com/2010/04/19/crisis-opportunity-ashkenas-leadership-managing-varghese.html

Smart Social Media Strategy: Ford Motor Company: Smart Social Media Strategy: Ford Motor Company

Andrew Ciccone July 30, 2017 Content Marketing Email Marketing Mobile Marketing Optimization Social Media 0

Engage your base to share their experiences and personalize your content. Listen to what is being said, and then strategize on how to improve your brand.

Read More
Content Marketing: Generates Traffic and Optimizes Your Site.: Content Marketing: Generates Traffic and Optimizes Your Site.

Andrew Ciccone August 1, 2017 Social Media 0

There is no better way to organically optimize your site, than content marketing. The more posts you publish, the better your chance of being found.

Read More
Clickbait: Sad Day in Hollywood… We Say Goodbye to a Legend: Clickbait: Sad Day in Hollywood… We Say Goodbye to a Legend

Andrew Ciccone May 10, 2017 Content Marketing Public Relations 0

The Oxford English Dictionary defines clickbait as: “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”

Read More
Pinteresting – How to Pin: Pinteresting – How to Pin

Andrew Ciccone July 31, 2017 Optimization Social Media 0

Pinterest: It’s easy to use, it’s functionality is simple and visual.

Read More
Media Alert: HVPR releases Growth Hacking White Paper: Media Alert: HVPR releases Growth Hacking White Paper

Andrew Ciccone February 27, 2016 Branding Content Marketing Market Research Media Advisory Mobile Marketing Press Release Public Relations Search Engine Optimization Social Media 0

Your content must align with you brand and its values, be relevant to your industry, be original
and useful to your target and beyond.

Read More
White Paper: Print Marketing in a Digital World: White Paper: Print Marketing in a Digital World

Andrew Ciccone September 30, 2016 Content Marketing 0

Hudson Valley Public Relations (HVPR) a leading content marketing agency, researched the importance of print marketing in a society that relies heavily on digital marketing. Digital is the dominant marketing practice due to speed, accessibility and cost. HVPR explains why print should not be forgotten but instead integrated into the marketing mix along with digital.

Read More
Frictionless Media: The Easier Enjoyable Experience: Frictionless Media: The Easier Enjoyable Experience

Andrew Ciccone August 3, 2016 Public Relations 0

Learn how to give your customers the fastest, easiest online experience possible with frictionless media.

Read More
Engage with your niche market no matter how obscure or esoteric.: Engage with your niche market no matter how obscure or esoteric.

Andrew Ciccone August 9, 2016 Public Relations Social Media 0

Social media enables people to self-identify others who share their values and beliefs. Engage on a personal level.

Read More