Re-Branding A Small Firm With A Big Vision

Hudson Valley Public Relations — a Small Firm with Big Vision.

We asked Florville Catalyst, a Westchester-based branding and design firm to help refine Hudson Valley Public Relations brand identity. The challenge was to create brand that reflects the firm’s values as a progressive agency with the skills experience necessary to take any business to the next level.

The process was very thorough. Florville work closely with the firm’s team to identify the core values of the firm. They listened, asked questions that stimulated possibilities. An in-depth analysis assessed public relations firms big and small to better understand this category. Needless to say many firms were dull and unimaginative.

Concepts emerged. Several options were provided. The logos created were clean and simple, yet engaging, dynamic. The new brand logo effectively communicating our brand values as a progressive public relations firm that specializes in digital marketing. Honestly the team loved all of logos presented.

The winning design cleverly made use of carets in the logotype to instantly convey convergence, connectivity and all things digital as well. Carets “< >”are widely used in software programming to mark the beginning and end of a string of code. They also convey connectivity and convergence of ideas. This is what we do. Perfect.

The result is a brand identity that clearly communicates our brand values and services. HVPR now enjoys an excellent reputation as the leading content marketing agency in the Hudson Valley.

The award winning design team at Florville Catalyst delivered. Florville created a forward feeling brand identity that truly reflects our firm’s vision. Truly pleased with the end result, far exceeding our expectations. HVPR strongly recommends Florville and we look forward to working with them on new projects in the future. To view more samples of their work visit their website: www.florville.com

Hudson Valley Public Relations is the leading content marketing agency in the Hudson Valley HVPR connects people, ideas and organizations by nurturing and building powerful relationships.

To learn more about our firm give us a call at 845.202.7087 or visit our www.hudsonvalleypublicrelations.com.

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