Guide to Content Creation at Hudson Valley Media

Steps to Creating Content with Hudson Valley Media
1. Research
a. Look for reputable sources (.gov and .edu are great choices)
b. Take notes on paper, never copy and paste text from other sites
2. Write
a. Write article freely, in your own words, from the notes you’ve written
b. Stay consistent with tone and brand message. (See previous blog posts for guidance)
c. Remember you are selling the client’s product or service, will this article help the client reach their goals?
d. Appropriate length (at least 500 words),
e. Create a story, make it engaging, capture the reader’s attention
3. Desktop Publish
a. Add relevant images or graphs to copy that support the material
b. Give your content structure with headers, (H1, H2, etc.)
c. Know when to bold or italicize things.
d. Proper grammar and spelling, always.
4. Plagiarism & Readability Check
a. Be safe, not sorry. Run your article through this plagiarism checker
b. Make sure the audience can read comfortably. 8th-10th grade reading level preferred.
5. Upload to WordPress website
a. Post on WordPress site (don’t publish until step 6 is complete, save draft in meantime).
b. Things to look for
i. Categories (major category where the article will be listed under)
ii. Tags (tags help when searching for content)
iii. Gallery (photos must be uploaded to WordPress gallery before being inserted onto page.)
iv. etc.
6. Optimize ( after this step it is ok to publish post)
a. Title 60 characters
b. Meta title 150 characters
c. Keyword should be included in title, meta title, and copy
d. Keyword density – don’t overpopulate but make sure the keyword shows up whenever it makes sense.
7. Distribute
a. Social Bookmarking (will discuss at later date)
8. Analyze Metrics (will discuss at later date)
a. Social Analytics
b. Google Analytics