Conversion Rate Optimization: Is Your Website Properly Optimized?
Conversion Rate Optimization
How well does your website work—really work—for people that visit it? Have you ever even thought about what’s happening to those on the receiving end of all your design and content choices?
If you haven’t, it’s likely that you’re missing a ton of traffic, and could in fact be turning away people that you don’t even know about. That’s because many businesses don’t take the time to optimize their website or optimize their conversion rate. They don’t know how well their website works to accomplish their goals, be it signing up for a newsletter, taking a survey, or even ordering a product.
Of course, your customers and potential customers may interact not just with one page on your site, but with several—and each of them may have its own conversion goal. So how do you start looking at how well your website helps with your bottom line and your conversion goals? This graphic can help.