Category: Public Relations
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Kickstarter Questions to Engage Your Audience
via GIPHY There are questions that can kick-start the conversation going regardless of who your guest is, and smart tips on how to create engaging conversations. RESEARCH ‘What do you do’ and ‘Tell me about yourself ‘ don’t dig deep enough to create a compelling narrative. Due diligence is critical to sparking a stimulating narrative…
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Behavorial Analytics Goes Beyond Google Analytics
Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka the five factor model: 1. Conscientiousness — Efficient, well-organized, dependable, and self-sufficient. They prefer to plan things in advance and aim for high levels of…
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How to Make It Rain: Social Media Marketing
Leveraging Social Media Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message to your prime prospects, amplifies what the firm specializes in, making the process of business development more efficient and effective. “Every social media post should…
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Media Consumption 2020: Pivoting To A Digital World
During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed. Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In…
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Feeling powerless against the forces of darkness. Don’t panic.
What NOT to do in times of crisis. The Government has proclaimed that the COVID-19 outbreak in the United States constitutes a national emergency. The Center for Disease Control has recommended that the public take precautions to stay safe and keep others safe, including washing their hands regularly, staying home when sick, covering coughs and…
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Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed
The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is critical. Crisis Communication Plan 1.…
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Here are some basic guidelines for Crowdfunding from a legal perspective . . .
PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your crowdfunding campaign, those relationships will be with the public at large who are potential backers as well as members of the media – TV, Radio, Print, and Online.
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Successfully Managing Your Business’ Brand Reputation
Every business has an identity and the key to staying successful is ensuring that the business’ reputation remains positive in the eyes of the public.
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Cyber Security: Take Preemptive Measures to Protect Assets
Never react to any crisis or threat. Analyze, evaluate, assess and then respond. Time is critical, think in terms of hours not days for cyber security.
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Cyber Attacks: Intellectual, Financial and Reputation Damage.
Cyber Attacks: Start monitoring what is being said about your organization. Secure your company’s intellectual property from theft and reputational damage.