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White Paper: Print Marketing in a Digital World

White Paper: Print Marketing in a Digital World

Hudson Valley Public Relations (HVPR) a leading content marketing agency, researched the importance of print marketing in a society that relies heavily on digital marketing. Digital is the dominant marketing practice due to speed, accessibility and cost. HVPR explains why print should not be forgotten but instead integrated into the marketing mix along with digital.

What You Should Know About Boosting Facebook Posts

What You Should Know About Boosting Facebook Posts

Every channel is unique, defining your target audience may need to be defined more broadly or narrow based on the goals for your campaign.

Social Media’s Impact on the 2016 Presidential Election

Social Media’s Impact on the 2016 Presidential Election

The 2016 presidential election is known to many as the social media election.

Ethnographic Research: Knowing Your Customers On A Personal Level

Ethnographic Research: Knowing Your Customers On A Personal Level

Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.

Hypermarketing: Right Person, Right Message, Right Time, Right Device

Hypermarketing: Right Person, Right Message, Right Time, Right Device

Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.

Use Marketing Analytics to Boost ROI and Business Success

Use Marketing Analytics to Boost ROI and Business Success

Data-driven organizations are more profitable and productive than their competitors.

Influence Your Audience Tactically Using Social Media

Influence Your Audience Tactically Using Social Media

The challenge in social media marketing is being able to resonate your idea and win the trust of your industry among billions of voices within the ever-growing internet.

Energize Engagement. Start including Snapchat in your Marketing Mix

Energize Engagement. Start including Snapchat in your Marketing Mix

Snapchat is a photo-sharing app with an unique and alluring feature, the pictures and videos posted disappear after a certain amount of time.

Market Your Campaign Through Pinterest To Garner Engagement

Market Your Campaign Through Pinterest To Garner Engagement

ComScore reports that Pinterest users spend twice the amount of time online than the average than the average online shopper.

Ethnography: The Art of People Watching

Ethnography: The Art of People Watching

Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.