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Smart Social Media Strategy: Ford Motor Company

Smart Social Media Strategy: Ford Motor Company

Engage your base to share their experiences and personalize your content. Listen to what is being said, and then strategize on how to improve your brand.

White Paper, US Online Advertising Market

White Paper, US Online Advertising Market

How much, how often, where, when and how does your base consume your product or service?

Piercing the Veil of Dark Social

Piercing the Veil of Dark Social

The Dark Social is any sharing done peer to peer on the internet that websites cannot track.

U.S. Social Media Trends 2016: The Rise of Mobile

U.S. Social Media Trends 2016: The Rise of Mobile

In 2016 Facebook remains the most used social media site, which is no surprise to many. What may be surprising to some is the acceptance of LinkedIn in the business community, whose audience now eclipses Twitter in terms of total users.

Amplify and Engage by Newsjacking Your Messages

Amplify and Engage by Newsjacking Your Messages

Newsjacking is the art of injecting your story into breaking news. Placing your message within the context of the conversation, amplifies your message.

Engage with your niche market no matter how obscure or esoteric.

Engage with your niche market no matter how obscure or esoteric.

Social media enables people to self-identify others who share their values and beliefs. Engage on a personal level.

Social Media Engagement: It’s As Easy As 1. 2. 3.

Social Media Engagement: It’s As Easy As 1. 2. 3.

RIGHT PERSON > RIGHT MESSAGE > RIGHT TIME > RIGHT CHANNEL

Brand Voice: What does your brand sound like?

Brand Voice: What does your brand sound like?

Everything that is said and done defines the brand voice.

Bird Brain: Understanding Twitter Analytics

Bird Brain: Understanding Twitter Analytics

Where to find Twitter Analytics and What They Mean

Attraction Vs Interruption Marketing

Attraction Vs Interruption Marketing

What is Attraction and Interruption based marketing