How to Make It Rain: Social Media Marketing for Lawyers
Leveraging Social Media
Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message to your prime prospects, amplifies what your firm specializes in, making the process of business development more efficient and effective.
“If you want to make it rain, the best way is to optimize your social networks and leverage them properly. “
You may have heard that in order to be ahead of your competition, you must be able to accept change. A common assumption held many law firms is that social media is just a fad, soon to die out. It has been almost 10 years since the inception of Facebook and it is bigger now than it has ever been. Major social channels such Twitter, LinkedIn and Google Plus reach and engage with millions of people world-wide. And new channels are being embraced by people all the time — Snapchat, Vine and Periscope are bursting onto the scene and companies are investing increasing larger percentages of their marketing efforts behind social media.
In order to remain competitive, your law firm needs to accept that the ways business gets done is changing. Embrace the change, or get left behind.
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Please note that the content of this blog does not constitute legal advise and is only intended for the educational purpose of the reader. Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.
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On Balance offers great insight and industry intelligence. Shari Davidson is president of On Balance Search Consultants, she advises law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm.
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Special to Hudson Valley Public Relations, Dan Agudelo Content Market Manger
Hudson Valley Public Relations specializes in content marketing.
Words, images and campaigns must be carefully crafted to break through and reach people. The future is now, mobile technology now delivers relevant content on demand. Our growth team focuses on hyper-local marketing and personalization. We identify thought leaders, monitoring what’s important and what’s being said about your brand. We develop innovative strategies combining technology and creativity to achieve real growth. We target the right person, with the right message, at the right time, on the right device. Good reputation management controls the conversation, never let the crowd mash your message. Never react to a crisis, respond.
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