Optimizing connections. Building reputations.
Optimize Connections. Build Reputations. Essential elements of an effective online reputation management plan begin with taking control of your brand.
How to Respond to a Crisis: What’s the Plan.
Transparency and immediacy are critical to successfully responding to a crisis. It is better to control any event before the crisis gets out of control.
Crisis Management: Having The Right Plan Is The Difference Between Success and Failure
Remember, the faster you respond to a crisis the better. Half the battle is fixing the crisis itself. The other is determining how the public perceives you.
The following commentary is to endorse the work of Andrew Ciccone whom I contracted for media services over the past year of 2011-2012.