What NOT to do in times of crisis. The Government has proclaimed that the COVID-19 outbreak in the United States constitutes a national emergency. The Center for Disease Control has recommended that the public take precautions to stay safe and keep others safe, including washing their hands regularly, staying home […]
crisis communications
5 posts
The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is […]
Optimize Connections. Build Reputations. Essential elements of an effective online reputation management plan begin with taking control of your brand.
Transparency and immediacy are critical to successfully responding to a crisis. It is better to control any event before the crisis gets out of control.
Remember, the faster you respond to a crisis the better. Half the battle is fixing the crisis itself. The other is determining how the public perceives you.