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Effects of Macro-Environmental Factors on Your Business

Effects of Macro-Environmental Factors on Your Business

There are so many factors to keep track of but try not to get overwhelmed. Focus on what your customers like and value the most

Social Media’s Impact on the 2016 Presidential Election

Social Media’s Impact on the 2016 Presidential Election

The 2016 presidential election is known to many as the social media election.

The Subconscious Effectiveness of Negative Campaigning

The Subconscious Effectiveness of Negative Campaigning

We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.

Social Media Tactician: Donald Trump

Social Media Tactician: Donald Trump

With the 2016 presidential election fast approaching, candidates not only need to win in debates, but also make ground on the social media front.

Ethnographic Research Marketing

Ethnographic Research Marketing

Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.

Taking Advantage of Branding Opportunities

Taking Advantage of Branding Opportunities

A little known fact about branding is that there are certain periods during people’s lives when they switch their brand loyalty.

Crisis Management: How to Plan

Crisis Management: How to Plan

Remember, the faster you respond to a crisis the better. Half the battle is fixing the crisis itself. The other is determining how the public perceives you.

Hypermarketing

Hypermarketing

Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.

How To Be Successful At Event Marketing

How To Be Successful At Event Marketing

The most important part of event marketing is the event itself. It doesn’t matter how many people come to your event if it doesn’t go well so take all precautions to make sure the event runs smoothly.

Growth Hacking: How to Increase ROI for Your Business

Growth Hacking: How to Increase ROI for Your Business

Growth Hacking is a marketing technique that breaks the mold of traditional marketing.