Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed

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Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed

The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this

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Branding

Take Advantage of Branding Opportunities During a Reputational Crisis

A little known fact about branding is that there are certain periods during people’s lives when they switch their brand loyalty.

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