Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka the five factor model: 1. Conscientiousness — Efficient, well-organized, dependable, and self-sufficient. They prefer to plan things in advance and […]
behavioral segmentation
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Analyze classes for associations with other classes. Look for collaborating classes. How does each relate to each other?
Behavioral retargeting is a form of online targeted advertising targeted to consumers based on their previous online behavior where actions did not convert.