Behavorial Analytics Goes Beyond Google Analytics
Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka
Data Segmentation: Identifying Objects and Classes.
Analyze classes for associations with other classes. Look for collaborating classes. How does each relate to each other?
White Paper, US Online Advertising Market
How much, how often, where, when and how does your base consume your product or service?
Behavioral Retargeting and Search Retargeting Advertising
Behavioral retargeting is a form of online targeted advertising targeted to consumers based on their previous online behavior where actions did not convert.