Category: Market Research
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Media Consumption 2020: Pivoting To A Digital World
During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed. Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In…
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Here are some basic guidelines for Crowdfunding from a legal perspective . . .
PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your crowdfunding campaign, those relationships will be with the public at large who are potential backers as well as members of the media – TV, Radio, Print, and Online.
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Analyzing Facebook Likes Improves Your Message
Create Context for Like Growth
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Media Alert: HVPR releases Growth Hacking White Paper
Your content must align with you brand and its values, be relevant to your industry, be original and useful to your target and beyond.
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An Insightful Conversation About How Companies Should Approach the Rebrand Process
Ready for a serious talk about rebranding? Let’s go.
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Creating An Actionable Roadmap For Company Growth
Businesses need a new framework to strategically assess how to best grow their business in the new economy.
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Effects of Macro-Environmental Factors on Your Business
There are so many factors to keep track of but try not to get overwhelmed. Focus on what your customers like and value the most
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Ethnographic Research: Knowing Your Customers On A Personal Level
Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.
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Use Marketing Analytics to Boost ROI and Business Success
Data-driven organizations are more profitable and productive than their competitors.
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TED Talks: The Importance of Digital Storytelling
We must shift our narrative away from selling and simply pushing the message out, to creating a conversation within the context of the crowd.