Mobile Marketing with QR Codes
Just because you know it’s’ a QR code, it doesn’t mean the reader knows what it is. The campaign should tell the reader what to do, such as “Scan this”. Many QR codes provide no indication of what will happen if a person scans the code. Give your user an incentive to scan the barcode. Couponing, a chance to win a really neat prize, updates on exclusive offering, and much more.
Provide a meaningful call to action. If a consumer is standing in front of a product in a store, he or she may consider scanning a code to get more information at the point of decision. However, a person reading an article or browsing through a catalog needs a reason to scan a code. QR codes are more effective if you tell the reader why scanning the code is valuable. There are many types of calls to action, such as: “Scan here to buy now.” or “Scan to download our new iPad app” or “Scan for a recipe”. In my opinion, “Scan for more information” adds little value, but it’s better than no call to action.
Connect with your prospects and customers with QR codes with market strategies that will engage and move your base to action.