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Media Alert: HVPR releases Growth Hacking White Paper

Media Alert: HVPR releases Growth Hacking White Paper

Your content must align with you brand and its values, be relevant to your industry, be original
and useful to your target and beyond.

An Insightful Conversation About How Companies Should Approach the Rebrand Process

An Insightful Conversation About How Companies Should Approach the Rebrand Process

Ready for a serious talk about rebranding? Let’s go.

Creating An Actionable Roadmap For Company Growth

Creating An Actionable Roadmap For Company Growth

Businesses need a new framework to strategically assess how to best grow their business in the new economy.

Effects of Macro-Environmental Factors on Your Business

Effects of Macro-Environmental Factors on Your Business

There are so many factors to keep track of but try not to get overwhelmed. Focus on what your customers like and value the most

Ethnographic Research: Knowing Your Customers On A Personal Level

Ethnographic Research: Knowing Your Customers On A Personal Level

Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.

Hypermarketing: Right Person, Right Message, Right Time, Right Device

Hypermarketing: Right Person, Right Message, Right Time, Right Device

Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.

Use Marketing Analytics to Boost ROI and Business Success

Use Marketing Analytics to Boost ROI and Business Success

Data-driven organizations are more profitable and productive than their competitors.

TED Talks: The Importance of Digital Storytelling

TED Talks: The Importance of Digital Storytelling

We must shift our narrative away from selling and simply pushing the message out, to creating a conversation within the context of the crowd.

Ethnography: The art of people watching

Ethnography: The art of people watching

Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.