Read every tweet – Don’t just type something up quick not look it over and then hit send. Once it is out there it is out there and if there is a mistake it can be hard to correct.
Follow The 4-1-1 Rule: For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.
The simplest way to repost a tweet is to click "retweet" and Twitter will automatically retweet the unadulterated post to the retweeter's followers while still giving credit to the original poster.