At Hudson Valley Public Relations, we take a comprehensive view of your brand. Every aspect of your brand is carefully assessed. Smart, sound, strategic solutions are developed to cater personally to your brand style and image.
“The medium is the message” – Marshall McLuhan
It is the medium that shapes and controls the scale and form of human association and action. The ‘content’ of any medium is always another medium. The content of writing is speech, just as the written word is the content of print — The ‘message’ of any medium is the change of scale or pace or pattern that it introduces into human affairs. The internet has accelerated trends and movements and at the same time provides unlimited access and choices to information and entertainment.
Hot and Cool Media >>>
Content marketing is a the perfect blending of hot and cool media. When it’s good, content engages the audience in a conversation.
A hot medium is one that extends one single sense in ‘high definition’. High definition is the state of being rich with data. A photograph is, visually, ‘high definition’. A cartoon is ‘low definition’, simply because very little visual information is provided. Telephone is a cool medium, or one of low definition, because the ear is given a meager amount of information. A speech is a cool medium of low definition, because so little is given and so much has to be filled in by the listener. On the other hand, hot media do not leave so much to be filled in or completed by the audience. Hot media are, therefore low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot medium like radio has very different effects on the user from a cool medium like the telephone.
Our team creates engaging content — drawing upon the emotional and psychological values of your brand we build incredible trust and loyalty. Hudson Valley Public Relations optimizes connections, builds relationships.