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Musings on the Future of Print Journalism

Musings on the Future of Print Journalism

Journalism has always been an occupation that changes constantly. Because of the nature of writing – it is a forever-adapting and progressing pursuit.

Hypermarketing: Right Person, Right Message, Right Time, Right Device

Hypermarketing: Right Person, Right Message, Right Time, Right Device

Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.