Branding is the emotional and psychological relationship created with your customers. It is the promise you make to meet customer expectation and what ultimately distinguishes you from your competition.
Smart content marketing engages your audience and builds relationships. Start a dialogue with your customers, listen to, and answer, their concerns at every stage of their involvement with your brand.
Our team constantly monitors, measures and improves your brand’s marketing. We manage your brand, reaching critical stakeholders to improve your profitability today, and down the road.
Words, images and campaigns must be carefully crafted to break through and reach people. The future is now, mobile technology now delivers relevant content on demand. Our growth team focuses on hyperlocal marketing and personalization. We identify thought leaders, monitoring what’s important and what’s being said about your brand. We develop innovative strategies combining technology and creativity to achieve real growth. We target the right person, with the right message, at the right time, on the right device. Good reputation management controls the conversation, never let the crowd mash your message. Never react to a crisis, respond.
Through insightful research we create thought-provoking, meaningful content that builds strong brand relationships, leveraging technology to optimize connections.
Powered by our people, we aspire to be the most admired agency for our creativity, imagination and performance to our clients.
Exuberance > Collaboration > Imagination > Innovation
President / CEO Director of Branding & Media Strategy
VP, Content Marketing
Social Media Marketer
Strategic Business Consultant
Certified Business Coach
40 Under 40
Social Engine Marketing
At Hudson Valley Public Relations, we take a comprehensive view of your brand. Every aspect of your brand is carefully assessed. Smart, sound, strategic solutions are developed to cater personally to your brand style and image.
HVPRmedia is looking for storytellers. Great job opportunity for the right candidate! Content marketing internship working on content creation and strategy.
Social Media Engagement Tactics: Sharing content, whether it’s your own original work or work you appreciate from others, is a great way to engage people.
Social media enables people to self-identify others who share their values and beliefs. Engage on a personal level.
Learn how to give your customers the fastest, easiest online experience possible with frictionless media.
How much access and risk are we exposing ourselves and our children to? What personal information is Pokémon Go collecting?
RIGHT PERSON > RIGHT MESSAGE > RIGHT TIME > RIGHT CHANNEL
Everything that is said and done defines the brand voice.
Where to find Twitter Analytics and What They Mean
What is Attraction and Interruption based marketing
As Vice President, Creative Content Management, Dan will oversee marketing operations.
Hudson Valley Public Relations expects this partnership to provide their clients with an overall superior service by offering in-house consulting which takes their value to a whole new level.
The Business Vitality Test consists of an online questionnaire that evaluates your business’ innovative strength.
Foresight Strategy Group broadens your organization’s inclination to look beyond the challenges of today and to spark our imagination that awaken’s the entrepreneurial spirit to explore new opportunities and limitless possibilities.
Download the entire white paper, it’s free. Enjoy!
Access is thrilled to recognize the three County Executives and honor their service to the counties and communities they serve.
Create Context for Like Growth
Your content must align with you brand and its values, be relevant to your industry, be original
and useful to your target and beyond.
Predicting trends and patterns of customer behavior through this process is called predictive analytics.
Every channel is unique, defining your target audience may need to be defined more broadly or narrow based on the goals for your campaign.
What are the rules of the road for text marketing?
Ready for a serious talk about rebranding? Let’s go.
Let us build a smart, strategic reputation media campaign to start optimizing connections with your key stakeholders.
Let Us Create Attractive and Engaging Content for Your Business
Let Us Build a Strong Brand Identity for Your Business
Businesses need a new framework to strategically assess how to best grow their business in the new economy.
How To Use Periscope to Help with Your Events By Chris Largent, Marist College Intern What is Periscope? Periscope is a live streaming service app that came about in 2014. It was created by two people, Kayvon Beykpour and Joe Bernstein, who were inspired while traveling abroad in Istanbul. This app, accessible on both Android[…]
There are so many factors to keep track of but try not to get overwhelmed. Focus on what your customers like and value the most
The 2016 presidential election is known to many as the social media election.
We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.
With the 2016 presidential election fast approaching, candidates not only need to win in debates, but also make ground on the social media front.
Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.
A little known fact about branding is that there are certain periods during people’s lives when they switch their brand loyalty.
Remember, the faster you respond to a crisis the better. Half the battle is fixing the crisis itself. The other is determining how the public perceives you.
Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.
The most important part of event marketing is the event itself. It doesn’t matter how many people come to your event if it doesn’t go well so take all precautions to make sure the event runs smoothly.
Growth Hacking is a marketing technique that breaks the mold of traditional marketing.
A brand style guide, or brand bible as it is oftentimes called, is extremely important for the success of your business.
In this age it is easy to get overwhelmed with a surplus of bland, boring content. It is the creative, ingenuitive content that attracts the eyes of customers
An evenly distributed flow of content can build loyalty in your customers mind and prove your brand a reliable source of consistent information.
Data-driven organizations are more profitable and productive than their competitors.
Long-form content is shared more frequently than short-form posts. The longer the content, the more shares it gets.
The challenge in social media marketing is being able to resonate your idea and win the trust of your industry among billions of voices within the ever-growing internet.
We are honored to recognize the great work of Hudson Valley Pattern for Progress and their commitment to the quality of life and the vitality of the Hudson Valley Region.
We must shift our narrative away from selling and simply pushing the message out, to creating a conversation within the context of the crowd.
Read every tweet – Don’t just type something up quick not look it over and then hit send. Once it is out there it is out there and if there is a mistake it can be hard to correct.
Snapchat is a photo-sharing app with an unique and alluring feature, the pictures and videos posted disappear after a certain amount of time.
Taylor Swift is no stranger to the public eye, which has given her an edge in understanding the media and how it operates.
Growth hacking is a marketing technique used by businesses to garner engagement, awareness, and ROI.
Curating content provides an alternative that combines the best of both worlds while keeping the consumer interested.
Make your content compelling and unique. Produce original, diverse content-varied video lengths and niche topics.
ComScore reports that Pinterest users spend twice the amount of time online than the average than the average online shopper.
Google Plus is a great content marketing tool that you should most definitely take advantage of to grow your business.
Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.
What goes into an effective Instagram marketing strategy? Instagram is a platform where you can use strong visuals to expand your business.
Twitter is a place where you can post content frequently and engage with your consumer at any moment of the at any moment of the day.
Plan, Prepare and Seize the Moment when the Un-Expected Occurs to Make the Event Super-Social
The development of social metrics has become relevant in allowing companies to measure their impact on online video.
Engaging content comes from sources of inspiration, insights, and information: News from publishers, Peers on LinkedIn groups, Thought leaders and Brands.
In this article you will learn ways to properly use your Facebook business page to optimize content for greater reach, impact, and overall business growth.
Web development must be create content that is: Relevant , Connects to the audience and effectively communicates the Passion of the core message.
Local residents will join the 5th Annual Dutchess County Pancreatic Cancer Research Walk on Sunday, October 18 at The Historic Walkway Over The Hudson NY.
The Dutchess County Pancreatic Cancer Walk will take place at The Historic Walkway Over The Hudson at 8 am Sunday, October 18, 2015 – Lustgarten Foundation.
Fall in love with the brand, the brand will speak to you. Listen to the “snap, crackle and pop” and bring the brand to life. Create that brand magic!
Get it right, follow these simple, smart, social media, sizing guidelines to format your images on the major social media platforms.
Marketers have been quick to see the universal appeal and opportunities of using gaming as a marketing tool.
The following report outlines traditional to digital media consumption habits for how Americans get their news.
Cross promotions is mainly about opening your brand to an entirely new marketing of people. Look at your product in a completely new way.
Digital is now a part of most media plans, and mobile is where marketers reach highly desirable consumers such as newlyweds.
Successful marketing campaigns grow with sound research. Start evaluating your ongoing marketing efforts — Track phone calls, web traffic — everything.
The primary benefit of social media advertising is the increased brand recognition, providing marketers with valuable information about your customers.
The internet illuminates and at the same time blurs the boundaries between transparency and privacy. How much transparency are we comfortable providing?
Retail marketing has shifted from a single physical connection point to multiple, mobile-ready devices that deliver both traditional and digital channels.
Integrated Content Marketing Starts with Strategy, campaigns must be planned out and distributed over channels strategically to realize market goals.
Who runs the world? Historically, women have struggled to find their footing in the business world, but that’s changing.
The simplest way to repost a tweet is to click “retweet” and Twitter will automatically retweet the unadulterated post to the retweeter’s followers while still giving credit to the original poster.
It is important to take color into consideration when creating logo, but it is only one of the many benefits that can impact a company’s brand.
Behavioral retargeting is a form of online targeted advertising targeted to consumers based on their previous online behavior where actions did not convert.
Research indicates that Hispanics over index on technology, in fact Hispanics are much more likely to download an app, chat, or stream video, listen to music and play games than Non-Hispanics.
Social bookmarking digitally catalogs the blog post content, thus optimizes the chances of appearing in searches which drives more traffic to the website.
Nadoka Luxury Cleaners approached Hudson Valley Public Relations to re-brand their business. Richmond Aidoo, owner and CEO wanted something “that pops”, something truly unique to generate awareness about his cleaning services.
Hudson Valley Public Relations connects people, ideas and organizations by nurturing and building relationships. www.hudsonvalleypublicrelations.com
Simple safe steps to cyber security are provided to educate your staff about information security practices.
New York State Breach Notification Laws provides guidelines on compliance and notification laws in New York State in the event of a cyber-attack.
An incident-response (IR) plan helps to manage a cybersecurity breach in a way that limits damage, increases the confidence of external stakeholders.
Data Loss Prevention is just not a technology issue. Create a secure framework by creating policies and procedures to mitigate the risk of a data breach.
Advanced search engine optimization incorporates great content and brilliant strategy to increase page influence within contextual circles.
Adding meta data to WordPress pages in order to enhance search engine optimization and drive organic search traffic from Google.
SEO Guide: SEO is aimed at driving traffic to a website – it’s equally important to have good content that engages visitors once they get there.
Lead nurturing helps businesses cut through the clutter, stand out from the crowd and develop meaningful messages that resonate with consumers.
Smart web design helps businesses and individuals get the most out of their website and maximize return on investment.
Every business has an identity and the key to staying successful is ensuring that the business’ reputation remains positive in the eyes of the public.
Never react to any crisis or threat. Analyze, evaluate, assess and then respond. Time is critical, think in terms of hours not days for cyber security.
Journalism has always been an occupation that changes constantly. Because of the nature of writing – it is a forever-adapting and progressing pursuit.
Content Marketing Guide: Customized content builds relationships, establishes trust and loyalty that reaches an elusive highly desirable target audience.
Mobile Advertising: Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels.
Cyber Attacks: Start monitoring what is being said about your organization. Secure your company’s intellectual property from theft and reputational damage.
Between stimulus and response there is a space. In that space is our power to choose our response. Respond, Don’t React.
Optimize Connections. Build Reputations. Essential elements of an effective online reputation management plan begin with taking control of your brand.
Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin’s new ranking criteria.
Analyze classes for associations with other classes. Look for collaborating classes. How does each relate to each other?
The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Segmenting can evaluate site sections to view relative performance of site sections across a number of metrics.
There is no better way to organically optimize your site, than content marketing. The more posts you publish, the better your chance of being found.
The Digital Marketing Guide will help to Increase online visibility and searches.
Pinterest: It’s easy to use, it’s functionality is simple and visual.
Connect with your prospects and customers with QR codes with market strategies that will engage and move your base to action.
Gaming can be highly effective for brand awareness-building.
A crisis is an emergency situation that requires an immediate response.
Transparency and immediacy are critical to successfully responding to a crisis. It is better to control any event before the crisis gets out of control.
Crowdsourcing is a type of activity in which an organization proposes via an open call, the voluntary undertaking of a task.
Twitter’s index measures millions of unmediated tweets written each day about politics around the world.
Engage your base to share their experiences and personalize your content. Listen to what is being said, and then strategize on how to improve your brand.