Crowdsourcing is a type of activity in which an organization proposes via an open call, the voluntary undertaking of a task.
Twitter’s index measures millions of unmediated tweets written each day about politics around the world.
Engage your base to share their experiences and personalize your content. Listen to what is being said, and then strategize on how to improve your brand.
How much, how often, where, when and how does your base consume your product or service?
The Dark Social is any sharing done peer to peer on the internet that websites cannot track.
In 2016 Facebook remains the most used social media site, which is no surprise to many. What may be surprising to some is the acceptance of LinkedIn in the business community, whose audience now eclipses Twitter in terms of total users.
Newsjacking is the art of injecting your story into breaking news. Placing your message within the context of the conversation, amplifies your message.
Social media enables people to self-identify others who share their values and beliefs. Engage on a personal level.
RIGHT PERSON > RIGHT MESSAGE > RIGHT TIME > RIGHT CHANNEL
Everything that is said and done defines the brand voice.