Publicity campaign developed by Hudson Valley Public Relations to generate high levels of awareness for Jena Antonucci, a thoroughbred horse trainer. This challenging fast paced sport is all about winning — imagery and results drove this effort. Content was optimized to provide the greatest opportunity to be stumbled upon by the press, thought leaders and the fans of thoroughbred horse racing.
The publicity generated was primarily results driven: horses that either won, placed or showed were promoted and placed on social media channels. Imagery that captured the power and speed of the race horses pounding the turf, kicking up mud and the jockeys pushing their horses in their colorful silkies across the finish line.