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Client: Integrated Coverage Insurance Group

Integrated Coverage Group Content Portfolio

Project: Publicity Campaign to Secure Placement in a National Publication

Hudson Valley Public Relations created an article for cyber-security insurance expert Marc Schein, Executive Director Commercial Insurance at Integrated Coverage Group. Publicity is best created when the content trends with an existing story that is going viral. Pokémon GO is an online fantasy game that transports the player between the virtual world and the real world through their smartphones.

How much access and risk are we exposing ourselves and our children to? What personal information is Pokémon Go, collecting?

The primary driver of this article is to raise awareness about the on-going threats to our security and privacy and why cyber-insurance is probably worth carrying. The article got pick up by the leading digital magazine authority in insurance, Property Casualty 360 — Gaming apps create serious security issues. To read the full article on security issues click here.