Nadoka Luxury Cleaners | Re-Branding with a Touch of Excellence
Nadoka Luxury Cleaners approached Hudson Valley Public Relations to re-brand their business. Richmond Aidoo, owner and CEO wanted something “that pops”, something truly unique to generate awareness about his cleaning services.
To better understand the cleaning services core customers, HVPR researched the category identifying several important concepts in this very competitive industry.
Our creative team then worked closely with Richmond to develop the new brand. The final design selected is simple with lines ascending upwards. Communicating the unique benefit of services that are done to the highest standard of “excellence”. Orange and blue were chosen to give the logo strong vibrant colors that are bold and exciting.
Everything brand begins with the logo. Our brand team worked closely with the client to create a new brand identity for Nadoka Luxury Cleaners. The new brand logo reflects the company’s values and commitment to excellence.
Engaging with our base on social platforms and good old fashioned face to face networking is critical to the Nadoka Luxury Cleaner’s business plan. Membership with the Orange County Regional Chamber of Commerce and The National Wood Flooring Association was recommended. These organizations are essential to Nadoka Luxury Cleaners strategic market plan, offering opportunities to network, learn and nurture relationships to build a solid foundation for the business going forward.
Polo Shirts have been designed for the staff and a website is now being developed.