What is Better for Content Marketing: Short-Form or Long-Form? Timely or Evergreen?
Short-Form Content vs. Long-Form Content
Short-form content helps your business connect and engage with its audience while long-form content is intended to educate and inform. Mix it up. When doing videos, create a :10, :15, :30, :60 spots in addition to the original length, keep in mind most won’t watch anything beyond four minutes.
Evergreen Content vs. Timely Content
Evergreen content is timeless. Timely content can expand your reach exponentially putting your brand on the map. Best to place your “evergreen” content in the context of the “timely” conversations on the channels relevant to your post.
Long-form content includes whitepapers, e-books, guides, resources, videos, and webinars. Long-form. Google ranks a long-form content over a short-form.
Why? Long-form articles have higher levels of engagement as readers spend more time on the page (average duration on page). erfect platform to demonstrate expertise on a specific topic and/or industry. Additionally, your company’s long-form content provides valuable information to a highly-invested audience that wants to learn more about your area of expertise.
Long-form content is shared more frequently than short-form posts. The longer the content, the more shares it gets.
Short-form posts under 1,000 words, social media content and infographics are mobile-friendly, reaching more people. Online users tend to scan rather than read every word and there is tons of competition to pull your reader away. Short-form content is easy to digest and breaks through.
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