Twitter: Retweets, Notifications, Followers, Likes And Mentions
In its simplest form, a retweet is when a Twitter user shares a tweet from another Twitter user. But there’s more to the story than that, namely the different types of retweets.
Two ways to retweet. The simplest way to repost a tweet is to click “retweet” and Twitter will automatically retweet the unadulterated post to the retweeter’s followers while still giving credit to the original poster. The tweet will appear as though it came directly from the original user with a small line of text noting who retweeted it. From a statistical standpoint, this appears as a retweet for the original content creator.
Originally, Twitter did not include the retweet feature and users had to manually copy tweets and repost them. To give credit to the original tweeter, they would type “retweet @username” followed by the post. This was quickly shortened to “RT @username” to make it easier to comply with Twitter’s 140 character limit. Today, manually retweeting a post is still popular as it allows users to add their own commentary.
The downside to manual retweets is that Twitter does not count them as retweets for the original user, since they are in effect, new tweets (even if they contain a previous tweet’s content).
Modifying a Retweet. Sometimes you may want to retweet something and add commentary, but the post already butts up against the 140 character limit. In this scenario a user may modify the contents of the original post and manually retweet it using the letters MT instead of RT. Modifying tweets and attributing them to the original poster is a slippery slope and can very easily skew the original message. Modified tweets generally eliminate some component (a hashtag, link or an image, for example) to make more space. They should never add to the original post or modify it to the point that it has been taken out of context.
Ellen DeGeneres’ Oscar selfie garnered over 3.4 million native retweets. If manual retweets were added, that number would be even higher.
Twitter has revised what counts towards your 140 characters. Now, photos, videos, GIFs, polls and Quote Tweets no longer eat into your character count. Hyperlinks however are still counted. One thing is for sure, digital media is constantly evolving and improving their platforms. Stay tuned.
Special to Hudson Valley Public Relations by Chris Barkley Associate
To learn more about engagement tactics on Twitter give us a call at 845.702.6226 or visit our website at www.hudsonvalleypublicrelations.com.