The Yin and the Yang of Social Media.
Social media marketing is a process:
- Assess
- Optimize
- Engage
The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Social Media should be a part of every marketing campaign. It is the most targeted medium. Tactically social media can generate favorable impressions for a modest investment.
Optimizing your online presence is accomplished with interesting and unique content, [keyword phrases] and inbound links to your site [building relationships].
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- Identify the keywords and phrases [relevance] that drive traffic.
- Interact with your followers, comment on their posts, re-tweet their content and share valuable content.
- Inbound links to your site lend credibility to your brand [authority].
We consume social media like television, we read, watch videos, but in a passive way. We listen, lurk and learn. Learn the basics from our Digital Marketing Guide.
Summary
Article Name
The Yin and Yang of Social Media
Description
The core values of the brand must be identified and effectively communicated effectively across each digital channel.
Author
Andrew Ciccone, CEO HVPR
Publisher Name
Hudson Valley Public Relations
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