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The Subconscious Effectiveness of Negative Campaigning

The Subconscious Effectiveness of Negative Campaigning

We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.

Social Media Tactician: Donald Trump

Social Media Tactician: Donald Trump

With the 2016 presidential election fast approaching, candidates not only need to win in debates, but also make ground on the social media front.