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Don’t React, Respond

Don’t React, Respond

Between stimulus and response there is a space. In that space is our power to choose our response. Respond, Don’t React.

Twitter is Measuring the Politics of Social Media.

Twitter is Measuring the Politics of Social Media.

Twitter’s index measures millions of unmediated tweets written each day about politics around the world.

Piercing the Veil of Dark Social

Piercing the Veil of Dark Social

The Dark Social is any sharing done peer to peer on the internet that websites cannot track.

Ethnography: The Art of People Watching

Ethnography: The Art of People Watching

Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.

Social Video Metrics: Measure How Attentive Your Audience Is

Social Video Metrics: Measure How Attentive Your Audience Is

The development of social metrics has become relevant in allowing companies to measure their impact on online video.

Grow your Business with Sound Market Analysis

Grow your Business with Sound Market Analysis

Successful marketing campaigns grow with sound research. Start evaluating your ongoing marketing efforts — Track phone calls, web traffic — everything.