Between stimulus and response there is a space. In that space is our power to choose our response. Respond, Don't React.
metrics
5 posts
Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.
The development of social metrics has become relevant in allowing companies to measure their impact on online video.
Successful marketing campaigns grow with sound research. Start evaluating your ongoing marketing efforts -- Track phone calls, web traffic -- everything.