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Ethnographic Research: Knowing Your Customers On A Personal Level

Ethnographic Research: Knowing Your Customers On A Personal Level

Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.

Ethnography: The Art of People Watching

Ethnography: The Art of People Watching

Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.