Reputation management clearly has a big impact on a company’s revenue. It’s not a matter of if, it’s a matter of when. We respond to market conditions, never react. Our team constantly monitors, measures and improves your brand’s reputation. We manage your brand, reaching critical stakeholders to improve your profitability today, and down the road.
Evaluate your Marketing Efforts >>>
Successful marketing campaigns grow with sound research. Start evaluating your ongoing marketing efforts — Track phone calls, web traffic — everything.
Ideally, our reputation and external image are the same. However, since they are ever-changing we must constantly monitor both viewpoints and take action if problems arise. We need to pay attention to what people are saying, how, when and where they are saying it and then respond accordingly.
Research your Audience >>>
Clearly identify your target audience’s attitudes, interests and behaviors [both demographic and psychographic] to develop core messages and identify the best communication channels and methods to reach them.
> Research your competitors (who, where, when and how they target)
> Define you personas (values, buying behaviors, interests, age, income, geography, media consumption, devices, etc.)
> Strategically define your unique selling proposition and brand identity (benefit, price point, positioning)
Market research is vital to ensuring that your plans maximize results. The most profitable businesses rely and continually invest in market research.
Engage to Build Relationships >>>
Analysis of data provides insights into the consumer’s brand preferences, media consumption and values. Learn valuable insights into important issues and questions surrounding an industry or market. Engagement builds lasting relationships.
Avoid and Manage Threats >>>
When we perceive a threat to our image it’s critical to determine where the threat is coming from. It’s critical to allocate the right amount of resources to reputation management. That means determining the size of the threat and responding accordingly. We don’t want to make a mountain out of a molehill, nor do we want to downplay a serious threat. In many cases, going overboard can have just as many negative consequences as ignoring the problem.