Client: Literacy Orange / SOAR 2015 Women’s Conference
Project: Raise Awareness and Attendance for SOAR 2015 Women’s Conference
Hudson Valley Public Relations developed an eight week marketing campaign to raise awareness and attendance to the second annual women’s conference whose proceeds help fund literacy in Orange County NY.
This intense publicity campaign engaged growth hacking techniques via Facebook and Twitter primarily to engage and move stakeholders to support and attend the conference. The event was deemed a great success having exceeded attendance goals as well as establishing new relationships with supporting women’s groups throughout the country.