Client: Amtrak New York By Rail
Project: Create a Digital Version of the ‘New York by Rail’ Print Publication
Project manager for the translation of a print magazine to a digital website. Responsible for all aspects of bringing this print publication online, offering solutions that engage the reader, linking an optimizing content throughout the site. The challenge was to maintain the brand voice and tone of the print publication while providing an enjoyable experience while reading on-line.
HVPR maximized click through rates for the on-line paid ads without compromising the digital magazine’s articles. The website was optimized for search engine ranking and a new media kit was developed to offer advertisers options with either print or digital advertising in the publication.