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Client: Access: Supports for Living

Access Supports for LivingProject: Generate high levels of awareness about recent re-brand.

PR Re-Brand Awareness Campaign
Objective(s)
1 Educate the greater Hudson Valley that Occupations is now Access: Supports for Living
2 Generate high levels of awareness about Access: Supports for Living’s Services

Media Strategy / Selection
Media efficiencies must be realized (competitive CPM, cost per thousand reached) and effective levels of media (effective frequency).
Broadcast media is a cost effective means of reaching the greater Hudson Valley efficiently. Television provides sight, sound and motion. TV delivers broad reach, is cost efficient and engages viewers conjuring memorable and lasting images central to Access: Supports for Living’s goals.

The campaign was deemed a success helping to educate key stakeholders about Access Support’s new brand identity and generate high levels of awareness about Access: Supports for Living’s varied services.