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Client: WaterCheck.biz

WaterCheck.biz

WaterCheck.biz The Story

WaterCheck.biz is a leader in the development and distribution of water related merchandise > in the areas of bath, filtration, testing, conservation, personal hydration products, garden products and water features.  WaterCheck.biz currently markets over 500 water related products. They  have been in business for 14 years. We have thousands of customers in the US and around the world and they are based in New York’s Hudson Valley.

WaterCheck.biz  also supports water groups all around our big blue planet with their H2O Leadership Program.

The Issue

WaterCheck.biz wanted to bring their sourcing of core services local, prompting them to call upon Hudson Valley Public Relations to create an actionable growth market plan.  CEO and Director of HVPR Media, Andrew Ciccone  – “A multi-channel content marketing campaign was launched on several new fronts.”

Results

“Working with HVPR, we’ve greatly improved the efficiency of our social media marketing processes. With actionable insights we constantly refine and improve our branding decisions. Within just over a month, sales began to improve and we are now experiencing explosive growth.” — President and CEO of WaterCheck.biz, Leslie Gabriel. 

    • Ten times social referrals to site versus year prior
    • Doubled sales from three months prior
    • 23% increase in site traffic versus year ago
    • 28% increase in organic search traffic versus year agoWaterCheck.biz

Social Media Marketing

“Content marketing is just so crucial,” — Dan Agudelo VP Content Marketing. A brand content strategy informed by analytics was developed by HVPR’s growth team.

Improving Reach on Social.

“The crowd simply is bombarded with messages, you’ve got to breakthrough with frictionless, instant click-through marketing. A new media strategy was created built on multiple fronts to build a deeper relationship with the core audience.” — Andrew Ciccone, HVPR. An emotive ad campaign celebrating water was developed with strong imagery and engaging copy.

WaterCheck’s multi-pronged content marketing plan speaks with one voice consistently celebrating water, sustainable water principles and products that preserve clean, pure water —

    1. Social Media Product Ads
    2. Emotive Image Posts
    3. Engaging News and Fun Facts