Every channel is unique, defining your target audience may need to be defined more broadly or narrow based on the goals for your campaign.
How To Use Periscope to Help with Your Events By Chris Largent, Marist College Intern What is Periscope? Periscope is a live streaming service app that came about in 2014. It was created by two people, Kayvon Beykpour and Joe Bernstein, who were inspired while traveling abroad in Istanbul. This app, accessible on both Android […]
We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.
Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.
The most important part of event marketing is the event itself. It doesn’t matter how many people come to your event if it doesn’t go well so take all precautions to make sure the event runs smoothly.