Retail marketing has shifted from a single physical connection point to multiple, mobile-ready devices that deliver both traditional and digital channels.
Behavioral retargeting is a form of online targeted advertising targeted to consumers based on their previous online behavior where actions did not convert.
Research indicates that Hispanics over index on technology, in fact Hispanics are much more likely to download an app, chat, or stream video, listen to music and play games than Non-Hispanics.