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Creating a Roadmap for Company Growth for Women

Creating a Roadmap for Company Growth for Women

Businesses need a new framework to strategically assess how to best grow their business in the new economy.

Ethnographic Research Marketing

Ethnographic Research Marketing

Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.

Hypermarketing

Hypermarketing

Marketing has always been about segmentation, targeting and positioning. In other words, finding the right person, delivering the right message, at the right time, and to the right device.

TED Talks: The Importance of Digital Storytelling

TED Talks: The Importance of Digital Storytelling

We must shift our narrative away from selling and simply pushing the message out, to creating a conversation within the context of the crowd.

Ethnography: The art of people watching

Ethnography: The art of people watching

Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.

Grow your Business with Sound Market Analysis

Grow your Business with Sound Market Analysis

Successful marketing campaigns grow with sound research. Start evaluating your ongoing marketing efforts — Track phone calls, web traffic — everything.